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Keywords: Public opinion
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (5): 780–804.
Published: 31 May 2011
... Publishing Limited 2011 Heritage Public opinion Citizen participation Australia Studies to gauge public interest in heritage are regularly undertaken by many government agencies and heritage trusts worldwide. Typically, they reveal a high level of public interest in heritage and support...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (3-4): 382–400.
Published: 06 April 2010
..., provides a nuanced analysis of the varying perception‐patterns of party stakeholders. © Emerald Group Publishing Limited 2010 Politics Market orientation Stakeholder analysis Public opinion Market orientation is unquestionably one of the most well researched commercial marketing...
