... and management. Research limitations/implications While the study involves a large effort to collect longitudinal data on MO publication activity, its main limitation is its descriptive nature. Originality/value Unlike previous research in marketing that has typically studied articles, authors...

... ; Polonsky et al., 1999 ; Polonsky and Waller, 1993). In consequence, the author argues that this situation is a major dilemma. © Emerald Group Publishing Limited 2006 Marketing Serials Publications Generally, the debate whether journals are of high or low quality, has a high...