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Keywords: Purchase behavior
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (7): 1378–1399.
Published: 03 April 2019
...Kaisa Sandell Purpose This study aims to examine the relationship between consumer characteristics and the effectiveness of olfactory cues on purchase behavior. Design/methodology/approach The theories of the effects of consumer decision-making, olfaction and sensory marketing on purchase...
