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Keywords: Purchasing loyalty
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (3-4): 81–109.
Published: 01 March 1986
..., for each of the brands measures of their perceived price and quality are available. © MCB UP Limited 1986 Brand loyalty Consumers Data Purchasing loyalty 81 Patterns of Brand Loyalty: Their Determinants and Their Role for Leading Brands by Hugo Tranberg and Flemming Hansen AIM A/S...
