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Keywords: Pure impulse buying
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 2978–3006.
Published: 08 March 2022
.... Design/methodology/approach Based on relevant literature on consumer obesity, theories of pure impulse buying and reasoned action, cognitive constructs eminent for reasoned conditioned behaviour are extracted. Followed by extraction of the reasoned conditioned behaviour and its cognitive constructs...
