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Keywords: Qualitative diaries
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Journal Articles
European Journal of Marketing (2025) 59 (13): 240–271.
Published: 04 September 2025
..., emotional and/or symbolic dimensions. Design/methodology/approach This research adopts a comparative case study design of two blockbuster art exhibitions and uses qualitative diaries as a source of evidence. Findings The evidence reveals that (primary and secondary) emotional states evoked...

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