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Keywords: Qualitative market
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (9-10): 1145–1147.
Published: 01 September 2006
... . xix + 1210 pp. , ISBN: 0‐7619‐2757‐3 (cloth) hardback Norman K. Denzin and Yvonna S. Lincoln © Emerald Group Publishing Limited 2006 --> Qualitative research Qualitative market Research Research methods This section has two book reviews. They show critically the examples...
