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Keywords: Qualitative methods
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2649–2673.
Published: 10 June 2021
.... Masculinity Family Consumer research Children Socialization Grounded theory Single fathers Consumer socialization Household labor Qualitative methods Interviewing Robert Lee Harrison can be contacted at: robert.harrison@wmich.edu 04 11 2018 16 11 2019 07 09 2020 16...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 302–327.
Published: 31 January 2018
... 04 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Embodiment Senses Experiential consumption Qualitative methods Multisensory Sensory anthropology Kinaesthetic schema Bodily mimesis Mindful body Local biology...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (5-6): 640–651.
Published: 29 May 2009
...‐specific research problem/question rather than imposing a well known measurement scale or technique that may not suit the purpose. © Emerald Group Publishing Limited 2009 Quantitative methods Qualitative methods Market research Services marketing This paper presents an overview...
