.... Second-hand Circular economy Valuation Practice theory Sustainability Retail Qualitative research FORMAS financed project Sustainable Clothing Futures 2021-02516 The writing of this paper was partly funded by the FORMAS financed project Sustainable Clothing Futures (Grant no. 2021...

... of Marketing Management , Vol. 29 Nos 7/8 , pp. 882 - 911 , doi: 10.1080/0267257X.2012.732596 . Haynes , K. (2012), “ Reflexivity in qualitative research ”, in Symon , G. and Cassell , C. (Eds), Qualitative Organisational Research: core Methods and Current Challenges , Sage...

... Limited Licensed re-use rights only Social purpose branding Brand typology Purpose-driven brands Branding Institutional logics theory Qualitative research A long-term, central aim that is a predominant component of its identity, meaning structure and strategy, which leads...

... Diasporic identity Design applications Qualitative research Diasporas are an important type of transnational community uniquely distinguished by a consciousness of and a maintained relationship with an ancestral homeland culture and the culture in which they live (Cova et al., 2007 ; Wu...

... such disappointment is articulated and acted upon. Corporate responsibility Politics Internet marketing Brands Consumer research Cause marketing Social responsibility Qualitative research Marketing communications Companies have increasingly started taking stances on substantial sociopolitical...

... re-use rights only Consumer behaviour Motivations Quality Purchase intention Local food Qualitative research Influences Moral norms In parallel with a growing consumer interest in local food over the past two decades or more, significant attention has been given...

... 03 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Tobacco advertising Promotion and sponsorship TAPS Ethical legitimacy Legitimacy-as-perception theory Qualitative research Indonesia Legitimacy Ethical perception Tobacco...

... at: ingmar.geiger@hs-aalen.de 12 07 2019 09 03 2020 21 05 2020 05 07 2020 10 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Mixed-methods design Structural equation modeling Organizational learning Qualitative research...

... Emerald Publishing Limited Licensed re-use rights only Social value Qualitative research Netnography Online community Prosumption Use value Caroline Moraes can be contacted at: c.moraes@bham.ac.uk The role of the consumer as a participant in the production of goods and services...

... al., 2006 ; Tan and Sousa, 2013). Integration New product development Multinational corporations Qualitative research Standardization–adaptation For multinational corporations (MNCs), global standardization and local adaptation of marketing are among the important choices...

... Branding Qualitative research Brand community Consumer brand engagement Video games Participatory culture Narrative brands The prevalence of social media use indicates that marketers can easily and immediately communicate and participate with their brand communities, gather information...

... successfully dissociated itself from being responsible for the cause and presented itself as providing solutions for the crisis. Marketing Research methods Leadership Content analysis Qualitative research Artificial intelligence Topic modeling IBM Watson Content analysis is a widely used...

... at: ltuncay@luc.edu 24 07 2018 19 04 2019 13 09 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Gender Masculinity Consumer research Advertising Qualitative research Institutions Gender is a multifaceted construct...

... J. Sierra can be contacted at: js204@txstate.edu 31 10 2017 15 03 2018 09 05 2018 02 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Technology Health care Qualitative research Grounded theory Value co...

... Corporate heritage Case study Qualitative research Corporate heritage identity Corporate marketing Therefore, this article reports an empirical theory-building study that seeks to advance the understanding of corporate heritage identity stewardship in theoretical and instrumental terms. Arguably...

... understanding of the phenomenon under investigation. No increase was seen, however, in the amount (year by year) of qualitative research published over this period. This paper accounts for the continued dominance of quantitative research using linked historical, social and practical arguments. Practical...

...Adrian Wright; Len Tiu Wright This handbook is about qualitative research and gives a good view of the different perspectives both from the social science domain and from the personal researcher or individual viewpoints. The editors have written the Preface, Part 1 and the Epilogue as well...

...Nick Lee; John Saunders; Evert Gummesson Purpose To discuss and analyse three themes in qualitative research in marketing which are objects of both frustration and confusion: analysis and interpretation; theory generation; and a quest for scientific pluralism and individual researcher lifestyles...

... 2005 Marketing theory Ethnography Qualitative research Within the field of marketing the positivism versus interpretivism debate is showing signs of slowing down, with a growing acceptance of the diverse range of methods of representing marketing phenomenon (Brown, 2003). The last two...