...@ism.lu.se 02 12 2022 21 03 2024 14 03 2025 10 07 2025 25 07 2025 Second-hand Circular economy Valuation Practice theory Sustainability Retail Qualitative research FORMAS financed project Sustainable Clothing Futures 2021-02516 The writing of this paper...

... Licensed re-use rights only Marketing Consumer marketing Culture Consumption Consumer research Consumer Qualitative research Cosmetics Craft production In a world increasingly dominated by rationality and consumption, the human longing for a deeper connection with nature and a sense...

... 29 02 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Social purpose branding Brand typology Purpose-driven brands Branding Institutional logics theory Qualitative research A review of the literature indicates brand purpose...

... Diasporic identity Design applications Qualitative research Diasporas are an important type of transnational community uniquely distinguished by a consciousness of and a maintained relationship with an ancestral homeland culture and the culture in which they live (Cova et al., 2007 ; Wu...

... to the original publication and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode Corporate responsibility Politics Internet marketing Brands Consumer research Cause marketing Social responsibility Qualitative research Marketing...

... © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Motivations Quality Purchase intention Local food Qualitative research Influences Moral norms In parallel with a growing consumer interest in local food over the past...

... Legitimacy-as-perception theory Qualitative research Indonesia Legitimacy Ethical perception Tobacco marketing Ethical legitimacy is a major topic of interest for researchers, company strategists and society as a whole. In the case of organisations, they strive to gain and maintain legitimacy...

... at: ingmar.geiger@hs-aalen.de 12 07 2019 09 03 2020 21 05 2020 05 07 2020 10 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Mixed-methods design Structural equation modeling Organizational learning Qualitative research...

... Emerald Publishing Limited Licensed re-use rights only Social value Qualitative research Netnography Online community Prosumption Use value Caroline Moraes can be contacted at: c.moraes@bham.ac.uk The role of the consumer as a participant in the production of goods and services...

... al., 2006 ; Tan and Sousa, 2013). Integration New product development Multinational corporations Qualitative research Standardization–adaptation For multinational corporations (MNCs), global standardization and local adaptation of marketing are among the important choices...

... Branding Qualitative research Brand community Consumer brand engagement Video games Participatory culture Narrative brands The prevalence of social media use indicates that marketers can easily and immediately communicate and participate with their brand communities, gather information...

... successfully dissociated itself from being responsible for the cause and presented itself as providing solutions for the crisis. Marketing Research methods Leadership Content analysis Qualitative research Artificial intelligence Topic modeling IBM Watson Content analysis is a widely used...

... at: ltuncay@luc.edu 24 07 2018 19 04 2019 13 09 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Gender Masculinity Consumer research Advertising Qualitative research Institutions Gender is a multifaceted construct...

... J. Sierra can be contacted at: js204@txstate.edu 31 10 2017 15 03 2018 09 05 2018 02 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Technology Health care Qualitative research Grounded theory Value co...

... Corporate heritage Case study Qualitative research Corporate heritage identity Corporate marketing Therefore, this article reports an empirical theory-building study that seeks to advance the understanding of corporate heritage identity stewardship in theoretical and instrumental terms. Arguably...

... understanding of the phenomenon under investigation. No increase was seen, however, in the amount (year by year) of qualitative research published over this period. This paper accounts for the continued dominance of quantitative research using linked historical, social and practical arguments. Practical...

...Adrian Wright; Len Tiu Wright The Sage Handbook of Qualitative Research (3rd ed.) . California, USA : Sage Publications Inc.   2005 . xix + 1210 pp. , ISBN: 0‐7619‐2757‐3 (cloth) hardback Norman K. Denzin and Yvonna S. Lincoln © Emerald Group Publishing Limited 2006...

...Nick Lee; John Saunders; Evert Gummesson Purpose To discuss and analyse three themes in qualitative research in marketing which are objects of both frustration and confusion: analysis and interpretation; theory generation; and a quest for scientific pluralism and individual researcher lifestyles...

... 2005 Marketing theory Ethnography Qualitative research According to the basic principles of grounded theory, once an area of research has been identified, the researcher should enter the field as soon as possible. Consequently the literature is not exhausted prior to the research...