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Keywords: Quality control
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (11-12): 1162–1169.
Published: 14 November 2008
... toward the action, which in turn may act as a predictor of intention. Therefore, H3 is offered: © Emerald Group Publishing Limited 2008 Buying behavior Advertising Sales management Quality control Buyers will sometimes hesitate to buy a product because they fear some form...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1994) 28 (5): 5–16.
Published: 01 May 1994
... to them). © MCB UP Limited 1994 Customer satisfaction Hotel and catering Quality control Service quality The room encounter had the following quality factors for the three value dimensions. Cosy room? (E2) Are furniture and equipment useful?(P2...
