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Keywords: Quality perception
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (12): 3099–3124.
Published: 08 November 2023
... of price and sales levels on product choice but similarly finds no evidence that sales level information influences consumer price sensitivity, although it reveals an effect on quality perceptions. The results show how perceptions of quality, sacrifice and popularity mediate the effects of price and sales...
