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Keywords: Quantitative analysis
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Journal Articles
Putting your mouth where your money goes! “Where” and “how” to communicate to maximize the impact of corporate social programs
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3381–3417.
Published: 30 September 2022
... that emerge from the analysis. The findings are used in a quantitative analysis to study how the patterns underlying CSP communication on their websites affect the ratings of firms’ CSP by independent rating agencies. Findings Results show that the location, the manner, the content and the scope of CSP...
