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Keywords: Quantitative content analysis
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Journal Articles
Climate-friendly food consumption: a quantitative content analysis of media representations of dietary guidelines
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (6): 1506–1543.
Published: 19 May 2026
..., this study applies a quantitative content analysis approach that incorporates binary coding, optimal scaling and path analysis. Findings The findings provide insights into the construction of public opinion about dietary guidelines and uncover significant narrative structures in public media highly...
