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Keywords: Quantitative techniques
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Journal Articles
Not just another internal service provider: how a firm’s marketing research function influences uses of market research information
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (2): 385–419.
Published: 25 September 2020
... Survey Quantitative techniques Market research We first contacted all potential informants by email and requested their participation in the study, informed them about its topic, and guaranteed them anonymity if they agreed to participate. If they agreed, we made an appointment for a telephone...
Journal Articles
Product‐market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (10): 33–51.
Published: 01 November 1993
.... © MCB UP Limited 1993 Marketing strategy Performance Product strategy Quantitative techniques ...
Journal Articles
Mapping Consumers′ Cognitive Structures: A Comparison of Similarity Trees with Multidimensional Scaling and Cluster Analysis
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (7): 41–60.
Published: 01 July 1991
.... © MCB UP Limited 1991 Consumer behaviour Cluster analysis Marketing research Methodology Quantitative techniques Research ...
Journal Articles
Measuring the Gains from Government Export Promotion
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (6): 451–462.
Published: 01 June 1978
... was gained. © MCB UP Limited 1978 Cost/benefit analysis Export Quantitative techniques United Kingdom | 451 Measuring the Gains from Government Export Promotion by Dr. Tom Pointon This article reports thefindingsof thefirstacademic study in a marketing area of increasing importance...
