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Keywords: Quantitative techniques
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (2): 385–419.
Published: 25 September 2020
... learning Qualitative research Survey Quantitative techniques Market research Since the 1950s, most large firms have hosted a formal market research function (MRF) (Krum, 1966 , 1969 , 1978) that exists to provide “informational and analytical inputs necessary for effective planning of future...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (10): 33–51.
Published: 01 November 1993
.... © MCB UP Limited 1993 Marketing strategy Performance Product strategy Quantitative techniques ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (7): 41–60.
Published: 01 July 1991
.... © MCB UP Limited 1991 Consumer behaviour Cluster analysis Marketing research Methodology Quantitative techniques Research ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (6): 451–462.
Published: 01 June 1978
... was gained. © MCB UP Limited 1978 Cost/benefit analysis Export Quantitative techniques United Kingdom | 451 Measuring the Gains from Government Export Promotion by Dr. Tom Pointon This article reports thefindingsof thefirstacademic study in a marketing area of increasing importance...
