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Keywords: Quantum computing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 240–280.
Published: 04 March 2026
... and their marketing implications. DARQ technologies are emerging and cutting-edge technologies, including Distributed Ledger Technology, Artificial Intelligence, Extended Reality and Quantum Computing (hence, DARQ ). Design/methodology/approach Through a systematic review of over 2,500 papers across three...
Includes: Supplementary data
