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Keywords: R & D
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (9): 45–65.
Published: 01 September 1987
... MCB UP Limited 1987 R & D Strategic Planning Technological Forecasting 45 The Strategic Management of Technology: a New Wave of Market-led Pragmatism or a Return to Product Orientation? by Douglas T. Brownlie Glasgow Business School Introduction The declining performance of the UK...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (5): 22–34.
Published: 01 May 1982
...A.F. Millman States that contact between research and development (R & D) and marketing varies quite considerably within different companies and industries. Discusses the situation between market orientation and breakdown in communications being cited as a main reason for British industry...
