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Keywords: Rail transport
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1990) 24 (12): 22–34.
Published: 01 December 1990
.... Some conclusions are drawn from this experience of the problems that arise in operating panels. The implications for consumers and managers of the development of customer care panels are reviewed. © MCB UP Limited 1990 United Kingdom Retailing Rail transport Customer care Consumer...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1988) 22 (3): 21–47.
Published: 01 March 1988
... advantage” as being extremely relevant, whilst “trialability”, “compatibility”, “observability” and “complexity” were not particularly relevant. © MCB UP Limited 1988 Rail Transport Air Transport Road Transport Innovation Questionnaires A Study of Diffusion of Innovations in Respect...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1975) 9 (3): 178–187.
Published: 01 March 1975
..., it is likely that survival and success will belong to those railways which have recognised what market orientation is all about – and have mastered its implementation in the fullness of time. © MCB UP Limited 1975 Rail transport Marketing decision making Freight transport Freight operations...
