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Keywords: Ratio format
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 358–390.
Published: 11 September 2025
... and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Risk perception Construal Level Imagining Percentage format Ratio format Risk perceptions, or intuitive judgments about risk that people rely on in characterizing and evaluating hazards...
Includes: Supplementary data
