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Keywords: Rational CSR
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Journal Articles
European Journal of Marketing (2024) 58 (10): 2129–2168.
Published: 02 August 2024
... of 2,739 firms, for a total of 19,969 firm-year observations (an unbalanced panel). Findings Building on self-construal theory and theory of female ethics, the authors theorize and find evidence that while firms led by male and female CEOs are not significantly different with regard to rational CSR...
Includes: Supplementary data

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