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Keywords: Re-positioning
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (7): 1787–1804.
Published: 26 June 2020
...Jagdish Sheth; Varsha Jain; Anupama Ambika Purpose This paper aims to analyze the present status of customer support services (CSS) and advocate the re-positioning of support services from an administrative cost center to a strategic profit center. Authors demonstrate how customer support or after...
