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Keywords: Real options
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Journal Articles
Strategic flexibilities and export performance: The moderating roles of export market‐oriented behavior and the export environment
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Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (10): 1418–1452.
Published: 14 September 2012
... behaviors (see Cadogan et al., 1999): 1. export market information generation; 2. dissemination; and 3. responsiveness. Export Market‐oriented behavior Market orientation Strategic flexibility Real options Export performance Moderators Researchers interested...
