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Keywords: Reason-based choice
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Journal Articles
Segmenting consumers’ reasons for and against ethical consumption
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Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2237–2261.
Published: 04 November 2014
... (The Grocer, 2008). Segmentation Green marketing Best–worst scaling Ethical consumption Reason-based choice Relative importance Mercier and Sperber (2011) stress the importance of understanding reasoning due to its impact on devising and evaluating arguments that help justify decisions...
