...Fernando Angulo-Ruiz; Naveen Donthu; Diego Prior; Josep Rialp-Criado Purpose This study aims to ask whether the funding behaviour of companies is different during a recession. Specifically, the authors study whether firms fund marketing resources and capabilities with internal or external...

...Abhi Bhattacharya; Valerie Good; Hanieh Sardashti Purpose This paper aims to determine what the brand performance consequences of corporate social responsibility (CSR) activities would be during times of recession for well-known brands. Design/methodology/approach Based on signaling theory...

... negative sentiments caused by specific current circumstances. An example of this is the attitude of American automobile workers towards the threat to their industry posed by the success of imports from Japan and Europe (Klein and Ettenson, 1999 ; Riefler and Diamantopoulos, 2007). Recession Social...

... and its durability pre‐recession. © MCB UP Limited 1985 Pricing policy Product costs Product planning Recession 12 Aspects of Price Policy, Product Policy and Costs in a Recession by U. Schäfter and M. T. Roper Fachhochschule des Saarlandes, Germany and Leicester Polytechnic, UK...