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Keywords: Reddit
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (2): 548–571.
Published: 20 December 2023
... pandemic. These studies included social media engagement with the most followed accounts (Twitter), discussion board commenting (Reddit) and news content sharing (Facebook). Findings Even though people spent more time online during the pandemic, the current research finds people were actively engaging...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 695–723.
Published: 09 May 2016
...Valeria Noguti Purpose This study aims to uncover relationships between content communities post language, such as parts of speech, and user engagement. Design/methodology/approach Analyses of almost 12,000 posts from the content community Reddit are undertaken. First, posts’ titles...
