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Keywords: Reflective-impulsive model
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Journal Articles
European Journal of Marketing (2020) 54 (9): 2079–2105.
Published: 29 June 2020
... ; Verplanken and Sato, 2011). From this perspective, impulse buying may involve a deliberate process of giving in to welcome temptations but it may also occur when a consumer has the intention not to impulse buy (e.g. he/she wants to be thrifty). The reflective-impulsive-model (RIM; Strack...

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