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Keywords: Regret
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Journal Articles
The experience of regret in small business failure: who’s to blame?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (8): 2201–2238.
Published: 09 April 2021
...Sara Quach; Scott K. Weaven; Park Thaichon; Debra Grace; Lorelle Frazer; James R. Brown Purpose Framed within the theoretical domain of attribution theory, this study aims to investigate the antecedents of experienced regret following an entrepreneur’s business failure (defined as firm...
Journal Articles
Relieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (2): 282–304.
Published: 06 December 2019
...Louise May Hassan; Edward Shiu; Miriam McGowan Purpose Prior research consistently found maximizers to experience greater regret over their choice than satisficers. Moreover, research also found maximizers to be trapped in a “maximization-regret-maximization” cycle. This paper aims to assess...
