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Keywords: Regret
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (8): 2201–2238.
Published: 09 April 2021
...Sara Quach; Scott K. Weaven; Park Thaichon; Debra Grace; Lorelle Frazer; James R. Brown Purpose Framed within the theoretical domain of attribution theory, this study aims to investigate the antecedents of experienced regret following an entrepreneur’s business failure (defined as firm...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (2): 282–304.
Published: 06 December 2019
...Louise May Hassan; Edward Shiu; Miriam McGowan Purpose Prior research consistently found maximizers to experience greater regret over their choice than satisficers. Moreover, research also found maximizers to be trapped in a “maximization-regret-maximization” cycle. This paper aims to assess...
