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Keywords: Regulatory environment
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (9): 2199–2243.
Published: 01 October 2025
... Voice AI technology Artificial intelligence Value creation Value appropriation Interaction orientation Business models Regulatory environment Anthropomorphism, Technology adoption Most studies identify PEOU (perceived ease of use) and PU (perceived usefulness) as significant drivers...
Includes: Supplementary data
