... regulatory focus theory and conservation of resource theory to develop a conceptual model that we test in a triadic study with a unique dataset collected from consumers, frontline employees, and managers in the banking sector. Findings We find that frontline employees must pay attention to the details...

... the TV series “House of Cards”. They observe that an escapist experience is sustained over time as “consumers prolong and extend the frontiers of their escapist pursuits beyond immediate consumption” (p. 506). Moreover, we draw on regulatory focus theory (RFT) (Higgins , 1997, 1998...