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Keywords: Relational benefits
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (8): 2309–2339.
Published: 16 August 2022
...Charlotte Lecuyer; Mathieu Béal; Sonia Capelli; William Sabadie Purpose Co-operative managers must invest appropriately to strengthen member relationships, such as by initiating corporate social responsibility (CSR) actions or providing members with more relational benefits. This paper aims...
