Keywords: Relational contracting theory
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Journal Articles
European Journal of Marketing (2014) 48 (3-4): 722–741.
Published: 08 April 2014
... as relationships develop over time. Arnt Buvik is the corresponding author and can be contacted at: arnt.buvik@himolde.no © Emerald Group Publishing Limited 2014 Transaction cost analysis Relational contracting theory Buyer control Relationship length Specific investments Transaction...

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