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Keywords: Relational dialectics
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (12): 2289–2311.
Published: 26 September 2018
... in their new cultural context. The focus is specifically on the role food plays in navigating these tensions and the effects on the couples’ relational cultures. Design/methodology/approach A qualitative relational–dialectic approach is taken for studying Polish–Irish intercultural couples. Engagement...
