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Keywords: Relational work
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Journal Articles
Stabilising collaborative consumer networks: how technological mediation shapes relational work
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (5): 1385–1410.
Published: 16 December 2020
...). Findings The findings reveal how technologies shape the relational work of home-sharing between intimate and economic institutions through grooming, bundling, brokerage, buffering and social edgework. This paper proposes a framework of triadic relational work enacted by network actors, involving complex...
