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Keywords: Relationship length
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 722–741.
Published: 08 April 2014
...Arnt Buvik; Otto Andersen; Kjell Gronhaug Purpose – The aim of this paper is to investigate the effect of the prior relationship length and employments of supplier specific investments on buyers' control, and compare this effect across international and domestic business-to-business relationships...
