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Keywords: Relationship quality
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Journal Articles
Influence of personality traits on perceived relationship quality within a franchisee‐franchisor context
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Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 279–302.
Published: 08 February 2013
...Rajiv P. Dant; Scott K. Weaven; Brent L. Baker Purpose This is the first attempt to examine the theoretical and empirical linkages between franchisee personality traits and franchisee‐franchisor relationship quality. Design/methodology/approach A self‐report online survey was used...
