Keywords: Relationship satisfaction
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Journal Articles
European Journal of Marketing 1–37.
Published: 17 August 2026
...Danyang Zhao; Meng Wang; Flora F. Gu; Guijun Zhuang Purpose This study aims to explore contract ambiguity as a contract adjustment tactic to respond to two characteristics of interfirm conflict (intensity vs frequency) and examine how contract ambiguity influences relationship satisfaction...
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