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Keywords: Relationship satisfaction
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Journal Articles
Influence of personality traits on perceived relationship quality within a franchisee‐franchisor context
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Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 279–302.
Published: 08 February 2013
... and relationship satisfaction). Regression analysis was used to test the hypothesized relationships. Findings Four of the five personality dimensions had the predicted effect on the outcome variable of relationship quality. Dimensions of “agreeableness”, “conscientiousness”, “emotional stability” had...
