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Keywords: Relationships
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Journal Articles
European Journal of Marketing (2023) 57 (10): 2860–2892.
Published: 27 March 2023
... in a contextual understanding of their relationships. The identification of direct, surrogate and mediated bonds reflects three different dimensions that inform gift-giving networks of support, care or belongingness rooted in AT. The relative position of gift receivers in this network influences the nature...
Journal Articles
European Journal of Marketing (1999) 33 (9-10): 874–895.
Published: 01 October 1999
... to provide a clearer and more accurate understanding of the relationships within the legal industry. Investigates the role of relationships in facilitating exchange, elucidates how these relationships are developed, and identifies key relationship characteristics. Overviews the legal industry and discusses...

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