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Keywords: Relative dependence
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Journal Articles
The intertwined relationships of power, justice and dependence
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Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (9-10): 1690–1708.
Published: 02 September 2014
...Jessica J. Hoppner; David A. Griffith; ChangSeob Yeo Purpose – The purpose of this study, drawing from exchange theory, is to examine how the intertwined relationships between power, justice and relative dependence influence relationship performance in buyer – seller relationships. Design...
