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Keywords: Religion like properties
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (4): 733–757.
Published: 25 February 2019
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Brand sacredness Extraordinary experience Religion like properties Brand evangelism Scale development and validation The fanatics who camp for days on end in order to be first in line...
