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Keywords: Religiosity scales
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (9): 2619–2645.
Published: 30 June 2023
...Elizabeth A. Minton Purpose This paper aims to identify religiosity scale usage in academic marketing articles and compare the effectiveness of different religiosity scales in predicting marketing and consumer behavior outcomes. Design/methodology/approach Articles (n = 397...
Includes: Supplementary data
