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Keywords: Religious animosity
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Journal Articles
European Journal of Marketing (2014) 48 (11-12): 2262–2283.
Published: 04 November 2014
... interest in understanding the effects of different types of consumer animosities on companies’ performance, there appears to be a scarcity of studies addressing the specific effects of religious animosity. Religious animosity is considered as an additional type which may have more stable and longer-term...

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