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Keywords: Repurchase disinclination
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (1): 297–335.
Published: 24 December 2025
...Prathamesh Vivek Kittur; Rahul Goswami; Swagato Chatterjee Purpose Service failure and recovery in platform economy is under-researched. This study aims to investigate how aggregators’ recovery actions impact customer satisfaction, negative word-of-mouth (nWOM) and repurchase disinclination when...
Includes: Supplementary data
