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Keywords: Reputation management
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (3-4): 563–565.
Published: 03 April 2009
... Communication: Implementing Practices for Effective Reputation Management . London : Routledge 2007 . , ISBN: ‐10: 0415328268; ‐13: 978‐0415328265 © Emerald Group Publishing Limited 2009 --> Corporate communication Reputation management Communication management ...
