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Keywords: Research and development
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (3-4): 364–370.
Published: 03 April 2009
... Research and development Knowledge economy An increasingly knowledge‐oriented society is delivering products and services that are more research and development intensive. Markets where technology is central have become essential to the economic development of the whole economy (John et al...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (9-10): 1146–1172.
Published: 25 September 2007
... of interpersonal trust (cognition‐based trust, and affect‐based trust). Our study also integrates aspects of Weber's theory of bureaucracy, with interaction theory, and demonstrates the strong links between these theoretical frameworks. © Emerald Group Publishing Limited 2007 Trust Marketing Research...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (5-6): 678–702.
Published: 05 June 2007
.... Trust in the partner's benevolence, which refers to the belief that the partner is interested in the firm's welfare. © Emerald Group Publishing Limited 2007 Innovation Trust Marketing Research and development Spain Effective interface between marketing and R&D is essential...
