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Keywords: Research implementation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1163–1172.
Published: 11 July 2017
... and implementability of academic marketing research. Kristian Möller can be contacted at: kristian.moller@aalto.fi 01 03 2017 02 03 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Theory Theory-practice gap Research implementation...
