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Keywords: Research measurement
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (5-6): 239–263.
Published: 01 May 1980
... findings from each of these areas and discusses them in depth. © MCB UP Limited 1980 Organizational behaviour Consumer behaviour Purchasing Research measurement | 239 Conceptual and Methodological Issues in Organisational Buying Behaviour by Yoram Wind and Robert J. Thomas Introduction...
