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Keywords: Research methodology
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (3-4): 647–657.
Published: 11 April 2016
... Appendices of Libai et al. (2013) and Nejad et al. (2016) . Agent-based modeling and simulation Innovation diffusion Negative word-of-mouth Research methodology Validation and verification Researchers, managers and educators have successfully used simulation-based...
