.../methodology/approach The study collected survey data from 245 Greek firms during the 2015 Eurozone crisis to investigate the impact of GMS and green marketing investments on firm resilience during crisis. Time-lagged, objective performance data for a subset of these firms helped examine the impact of GMS...

... ambidexterity (SSA). However, engaging in SSA poses various challenges. The purpose of this paper is twofold: First, the authors argue that the resilience of FLEs is a critical factor of their SSA and its effect is mediated by cognitive flexibility. Second, the authors propose a boundary condition – leadership...

.../approach The paper presents a review of the literature and the development of a strategic marketing intelligence and multi‐organisational resilience framework. Findings Competitive intelligence officers can contribute more fully to the strategic intelligence process and help establish an intelligence...