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Keywords: Resonance
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1554–1566.
Published: 03 June 2025
.... It focuses on impact-making processes and the role of resonance. Design/methodology/approach As part of an ongoing collaboration with two arts organizations, the theatre group Next Door But One and St Ethelburga’s Centre for Reconciliation and Peace, this paper explores how knowledge co-creation...
