Keywords: Resource dependence theory
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Journal Articles
European Journal of Marketing (2026) 60 (9): 2280–2316.
Published: 03 February 2026
.../methodology/approach The authors propose a conceptual model based on institutional and resource dependence theories using data collected from a survey of MNE subsidiaries in China, empirically tested using structural equation modeling. The authors use a snapshot approach to highlight the relationships...

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