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Keywords: Resource dependency
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Journal Articles
European Journal of Marketing (2022) 56 (1): 184–208.
Published: 23 November 2021
... The study develops and tests hypotheses that examine the roles played by business customers and partners in NSD, assuming resource dependency of the focal firm during three NSD stages (ideation, development and deployment). Empirical data were collected from 200 NSD projects and structural equation...

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